Privacy Policy

1. Introduction

BrightClick ("we," "our," or "us") operates the website located at lp.brightclick.us (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or submit a request through our forms. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2. Information We Collect

We may collect the following categories of personal information when you interact with our Site:

• ▸Contact information — first name, last name, email address, and phone number submitted via our audit request form.
• ▸Business information — company name, monthly ad spend, and other details you voluntarily provide in our survey.
• ▸Usage data — IP address, browser type, pages visited, time spent on pages, and referring URLs, collected automatically via cookies and analytics tools.
• ▸Advertising data — interaction data collected by the Meta Pixel (Facebook Pixel) for ad campaign measurement and optimization.

3. How We Use Your Information

We use the information we collect to:

• ▸Contact you to schedule your free Google Ads strategy call.
• ▸Deliver the services you request and manage our business relationship.
• ▸Improve and optimize our website and marketing campaigns.
• ▸Measure the performance of our Meta (Facebook) advertising campaigns using the Meta Pixel.
• ▸Comply with applicable legal obligations.

4. Meta Pixel & Advertising Technologies

Our Site uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our advertising by understanding the actions people take on our Site. Specifically, it tracks:

• ▸PageView — recorded each time a visitor loads the Site.
• ▸Lead — recorded when a visitor completes and submits our audit request form.

Data collected by the Meta Pixel is subject to Meta's Data Policy, available at facebook.com/privacy/policy. You may opt out of Meta's use of your data for ad targeting by visiting facebook.com/adpreferences.

5. Cookies

We use cookies and similar tracking technologies to collect usage data and support advertising measurement. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Site may not function properly without cookies.

6. Third-Party Services

We use the following third-party services that may collect information about you:

7. Data Retention

We retain personal information submitted through our forms for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. If you would like your information deleted, please contact us at the address below.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• ▸Right to access — request a copy of the personal data we hold about you.
• ▸Right to correction — request that we correct inaccurate or incomplete data.
• ▸Right to deletion — request that we delete your personal data.
• ▸Right to opt out — opt out of the sale or sharing of your personal data for targeted advertising.
• ▸Right to non-discrimination — we will not discriminate against you for exercising any of these rights.

9. Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last updated" date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions or requests regarding this Privacy Policy, please contact us: